See the work. Then call us.
Chicago creative agency building strategy, identity, commercial spots, campaign film, and websites for organizations that move culture.
(About)
ROQA Productions is a creative agency working from Chicago and Minneapolis. Since 2016 we have built brand identities, campaigns, documentaries, and websites for mission driven organizations in health equity, criminal justice reform, agriculture, sports, and culture.
(In print)
Seven stories, one room.
Chicago News Weekly gave its VIBES cover to seven people. A poet, a singer, a furniture designer, a studio owner, an urban ecologist, a painter, and Raji Vela, who photographed all seven. The location changed thirty minutes before the shoot.
“Coming together as a collective and creating a vibe that transcends the individuality that we will bring to the table is what moves a room.”
Raji Vela, ROQA Productions
The work
(10)
Raji’s portfolio
Organic Valley
Four years as Creative Lead of Video Production. National campaigns and the iHeartRadio spots.
Open case study
Agriculture
Grow Your Green
Training, a talk show, and a headshot studio for emerging farmers.
Open case study
Film
Houston White × Target
Campaign spot, directed, shot and cut.
Open case study
Brand identity
CGHERE
Brand identity system for a health equity research center.
Open case study
Film
Juxtaposition Arts
Creative Pioneers Fellowship, co-DP and camera.
Open case study
Music film
Forum Friday Cypher
Fundraising cypher inside the unrestored Forum. $50,000 goal met.
Open case study
Documentary
University of Minnesota Alumni Association
120 year legacy documentary and photography.
Open case study
Photography
Chicago News Weekly
Christian Mitchell cover story.
Open case study
Event film
University of Minnesota Foundation
Black Excellence Alumni Event, pop-up studio and fundraising film.
Open case study
Web design
The Silverroom
Web design, development, and copywriting for a Chicago cultural institution.
Open case studyAdd it up.
Ten years of brand, film, and web work for organizations in health equity, justice reform, agriculture, sports, and culture.
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- Industries served
- Years in the industry
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- Projects completed
What the work did
(Receipts)Raised to restore a Bronzeville landmark, with a cypher filmed inside it.
The Forum 02.Of institutional history distilled into one film for the alumni association.
University of Minnesota Alumni Association 03.Video assets a year, four years running, as creative lead of video production.
Organic Valley 04.Every approved color pairing measured before it shipped in the brand guide.
CGHEREHow we can help
(Services)-
Farm documentary, campaign work, and funder reporting for farms, cooperatives, food systems, and the nonprofits behind them.
Explore Agricultural Storytelling -
Brand identity design built to hold up in a grant report and on a billboard. Logo systems, color, typography, and guidelines your team can actually use.
Explore Brand Identity -
Brand strategy and positioning for nonprofits, foundations, and purpose driven companies. Discovery, audience research, messaging, and campaign planning that give every piece of work a reason to exist.
Explore Brand Strategy -
Portrait, event, product, and campaign stills, licensed and purchased according to the project.
Explore Photography Licensing -
Video, documentary, photography, and podcast production shot on RED cinema cameras. The same crew behind the Houston White × Target spot and four years of storytelling for Organic Valley.
Explore Video and Documentary -
Website design and development that loads fast and gets found. Custom builds you own, e-commerce, CMS setup, and search optimization.
Explore Web Design
How we work
(Process)Every project runs the same four steps. Nothing gets introduced on shoot day that your subjects have not already seen.
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Step 1.
Discovery
We open with a discovery session covering goals, audience, constraints, and what the work has to accomplish. Anything agreed out loud gets confirmed in writing before production starts.
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Step 2.
Pre-production
Interview questions go to your subjects in advance so they can sit with them. Shot lists, schedules, and scope lock before anyone is on set.
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Step 3.
Production
Shot on RED cinema cameras. We let answers run long and cover them with B-roll, the oral historian approach. The story comes from what people actually said.
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Step 4.
Post and delivery
Transcripts get checked against picture before any edit locks. Cuts arrive through Frame.io on a seven day review window, then final files land in your hands and your archive.
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Then.
Yours to keep
Final files, your archive, and a story told the way it happened.
Start a project
Let's build something that gets found.
Brand, film, and websites for organizations that move culture. Booking Q4 2026 and Q1 2027.
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