University of Minnesota Alumni Association

A hundred and twenty years is not a story on its own. It is a pile of facts until someone decides what it means. The narrative had to distil decades of institutional impact into one visual and verbal identity, and connect heritage to why any of it matters now.

We centered the film on alumni influence, on the University and on the world beyond it, so the legacy reads as something alumni are still building rather than something already finished.

The 120 year legacy film. The thirty second cut, delivered alongside it for paid and social placement, runs at the top of this page.

Photography was delivered alongside the films for the Association's own channels.