Target

Target

Overview.

Overview.

We partnered with Target to spotlight Houston White, a North Minneapolis designer with an exclusive multiyear collection at Target. His aesthetic blends timeless American style with Afrocentric, futuristic design rooted in heritage and self-expression. We reframed golf as a space for style, skill, and belonging, centering Black women and expanding who the sport sees.

The Challenge.

The challenge was capturing Black women discovering golf for the first time, not as outsiders, but as style leaders embracing fashion, confidence, and identity on the course.

The Solution.

The campaign built brand awareness with women and helped bridge the visibility gap for Black women in golf. By centering style, skill, and belonging, the work positioned golf as a space where Black women see themselves, not as outsiders looking in.

YEAR

2025

TIMELINE

2 Week

SERVICES

Video Production

Photography

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LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!

LET’S WORK TOGETHER

Have a project in mind? We’d love to hear about it. Let’s create something great together!