YEAR
2026
TIMELINE
2 Week
SERVICES
Video Production
Photography
ROQA™ was tapped by Target to shoot and direct a lifestyle campaign that reshapes how golf is seen centering Black expression, fashion, and identity on the green.
We partnered with Target to spotlight Houston White, a North Minneapolis designer with an exclusive multiyear collection at Target. His aesthetic blends timeless American style with Afrocentric, futuristic design rooted in heritage and self-expression. We reframed golf as a space for style, skill, and belonging, centering Black women and expanding who the sport sees.
The Challenge.
The challenge was capturing Black women discovering golf for the first time, not as outsiders, but as style leaders embracing fashion, confidence, and identity on the course.
The campaign built brand awareness with women and helped bridge the visibility gap for Black women in golf. By centering style, skill, and belonging, the work positioned golf as a space where Black women see themselves, not as outsiders looking in.
