(Case study · Video)
Houston White Camdentown
A one minute spot for Houston White's Camdentown line, carried by Target. Raji Vela shot and cut it. Black golf, styled and played on its own terms, closing on the bullseye.
- Client
- Houston White
- Line
- Camdentown,
carried by Target - Role
- Camera
and edit - Format
- 0:59 spot
The spot
(0:59)Voiceover over a day on the course. Argyle, pleats, and a cart with a number on it. The Target bullseye lands at the end and nothing before it has to explain itself.
On the course
(Campaign)Golf is a room Black people have been kept out of. This one is full, styled, and in no hurry to prove it belongs there.
Behind the camera
(On set)Shot on cinema glass, on location, with a small crew and a talent list drawn from the community the line is named after.
We shoot it and we cut it.
Brand spots, documentary, and campaign film, directed, shot, and finished in house.
Video and Documentary